Tuesday, July 15, 2008

marketing versus dieting

so everyone wants a quick fix, you know, instant gratification, put a dollar in, and get a product in the time it takes to receive a text message, but there is no quick fix in spirituality, life, relationships, exercise, diets and marketing your business in these tough economic times.

Marketing is motivating a potential customer or consumer to purchase your item. Dale Carniege says the only way to get anyone to do anything is to make them WANT to do it. Motivate. Hit a need. Excite them. You can't force them, and you will break plastic if you force to hard. We humans have wants, needs, and fears, we need proper motivation.

There is no quick fix in small business marketing. One can't wake up and eat blueberries and run two miles, do yoga, and make 5 cold calls, then do nothing for 5 days. One must create an action plan, business plan, or exercise plan, and do it daily. It is a life style church. It feels good to go to church once a year on Christmas and show off your new clothes, but those who go each Sunday, and know everyone's name have follow into a lifestyle. The same with marketing, one has to change on the inside first, their thoughts and ideas, then their actions, and write things down, and realize they are representing their business on a day to day basis wherever they go.

Become Aware.
Ask for help
Try new things
Keep notes, documents
Do what works
track it
send thank you notes to customers and potential clients
take one step forward each day
attact customer to you with law of attraction
ask for referals

There is no quick fix, or diet, or relationship tricks, or get rich schemes. There is a lifestyle that starts on the "inside" and then your outer relationships will start to develop. Change the way you think, and the thoughts running through your head, and write down what you want to accomplish for the day.

There is no magic potion.

Just do it.

Make some noise.

jrw