Sunday, June 14, 2009

https://twitter.com/dontwaitatgate

When marketing your business partner with others in similiar industries.
Partner with your vendors, neighbors and supplies.
Build relationships.

Saturday, February 28, 2009

moving without the ball

"A best offense is a good Defense."

I remember seeing that T-Shirt, when I was a lanky 13 year old at basketball camp in Carisle, PA. I spent hours shooting basketball in the rain, reading the sports page, and practicing drills in my garage. I had posters hanging on my wall, memorized NBA stats, and thought about playing college basketball.
I spent many summers at basketball camp, and my father was on the starting five of his 1969 Trinity High School Basketball Team. They were state Champs that year. A black and white picture hangs in our living room. Pictures do tell stories.

Moving without the Ball.
What does this mean? You need the ball to move in sports, right? I mean, who wants to watch a guy or girl on the field without the football, basketball or hockey puck. The action is where the ball is, or is it? At a soccer match. Everyone watches the ball. Is it really important what the other 20 players are doing?

I will never forget when I was playing basketball on the C team in 1989.

Mr. Edwards was my coach. I was playing CYO ball, for the Catholic League.
I started. I was tall. I played forward. I could handle the ball naturally and shoot, but I did put my time in outside of practice. Similar to how I invest my time today outside of business meetings, networking groups or office hours. I believe time is an investment. I watch those who I believe are successful. They have healthy relationships, time management skills, and put the time in outside of the normal day. THEY MOVE WITHOUT the BALL.

Similiar to an athlete training in the gym during the off season, or running in the rain, doing push-ups in the morning.

Successful businesswomen and men, read the morning paper before work, write out their goals for the year, day or week. Spend time investing money and thought into their immeadiate communities. Mentor younger generations, give their time to their elders. Say "Thank You." They move without the ball. I watch them.


They create action. My mentor says. "Create opportunity. Don't be a wait at the Gate Manager."

Back to my basketball story. My father was at the game. He was watching from the stands. He always wore a hat inside, and sometimes turned it backwards to video tape the action.

I was 'standing around' on the court. My hands on my hips. I was tall. Others noticed me. The coach noticed. I was talented, but was not putting forth the effort. Something was holding me back. I was watching others. I was not part of the action. I was waiting for things to happen. I was not creating action, asking questions. Being visible. Playing defense on myself. I was not shouting, "Here I am Scott, throw the ball to me!" I was not trying to "get open."

The coach took me out. He thought I was tired. I didn't' realize I stood out like a sore thumb. My father later told me, that He didn't come to my basketball games to watch me stand around.

He could watch me stand around at home in the living room watching T.V. He owned a business, worked hard, he invested his time in me. He said quit standing around. Move without the ball,

He actually told me I "looked funny", out there standing around on the court. This HURT my feelings. I didn't know what to do with this information. I was an awkward, tall teenager, bumping into things, Now my father said I looked funny. But he was pushing me. Challenging me. He wanted me to do better. It wasn't about the sports, but about creating opportunity.

Make sure your resume gets noticed. Hand out your business card with a smile. Hold the door open for someone. Return phone calls the next day. Send handwritten notes, when everyone else sends emails, or text messages.

Today, I choose to "MOVE without the Ball" in the business playing field, and encourage others to do the same. Don't worry about the state of the economy, but do pick up the rebound, look behind your back, be visible. Be aggressive. Be persistent. MOVE without the ball.

I have talked to my father recently about his words. He laughed. Said, he never meant to hurt me, but hoped he pushed me. I told him it took 16 years to click, but I was awarded the Entrepreneurial Success Award for 2008 from the Chamber of Commerce. You were moving without the ball he said. Creating action, which lead to opportunity. Keep picking up those rebounds,and anticipating the next play he said. Get in the game.

It is OK, if you fall down, get back up, and keep moving.

Move without the ball.

jrw

Friday, January 2, 2009

ideas to grow your self-storage business

Hey Friends:


Quote: Michael Stall

"Marketing has always been about manipulating perceptions," he explained. "A truly buzz-worthy product will most likely always cut through the market clutter and noise. In the self-storage business, this concept would help tackle the saturation of the market, create customer fans, generate word-of-mouth marketing like you have never seen, and have phones ringing off the hook like never before."

He created a western theme storage facility in AZ

This concept is the brainchild of Michael Stall, who has been active in the storage industry for the past 11 years and is currently the vice president of operations for Stadium Properties in Costa Mesa, California, and manages the Dollar Self Storage facilities in Southern California, Nevada, and Arizona.
Stall, who has a Master's Degree in marketing, was looking for ways to make his facilities stand out amongst competitors. And what better way, he reasoned, than by creating a theme that defines the region in which each facility exists?

Great article @ ssacommunications@selfstorage.org

written by Tom Comi