marketing is an action verb

Marketing means moving, walking, talking, thinking and planning. Writing down your expectations and results, as well as tracking them. I would suggest analyzing them, and changing your action plan if you do not results.


Putting your plan to paper, and doing research before you hit the streets. Marketing means walking to the business park next door, and introducing yourself to the front desk. Perhaps leaving a small promotional item, and following up with an email or thank you note.

Creating relationships and maintaining these relationships, while not being afraid to give the 1st referral.

Marketing is moving "without the ball", and being vulnerable, so the public can see you. Similar to moving without the ball on the basketball court, by putting yourself in the position to be "open", and available to score a basket. Let the public see you, so they know where you are located and what you have to offer. Sometimes you have to come right out and state the obvious about your business. "We have the lowest price of moving boxes in town." "We are open 7 days a week. Yes that does include Sunday." :)


Marketing is hitting the pavement. Going door to door. Making 10 sales calls. Writing 10 letters to strategical alliances. Partnering with local businesses, shopping your competition, making your customer base aware of your website, moving your merchandise outside, giving away free coffee each Friday morning, getting creative and taking care of current and new clients.

Marketing is fun.

Marketing is not putting $1,000 into a yellow pages advertisement, and never tracking it, or referring your potential customers to it.

I believe from my experience that marketing is an action verb.

I will not be a "wait at the gate" manager.