Marketing and Motivating both start with "M"

The letter "M". It is basically the "M"iddle of the alphabet, and easy sound, and delicious letter, but when it comes to motivating your troops sometimes you have to yell "move it!". I'm convinced in my 4.5 years of running a small business, that it is no coincidence that marketing and motivating, both start with the letter "M". Whether, you are motivating your customer base to bring you more referrals, motivating your managers to market the business, or your sales reps to do 5 more cold calls or "pop ins." I'm convinced you can substitute the word motivating for marketing in a businesses today. Let's market to 5 business within a 2 mile radius today to let them know we exist, and are interest in slowly building relationships, or lets motivate 5 businesses today, within a 2 mile radius to visit us during their lunch break, and take a tour of our location.

Marketing is motivating your current customers to bring you more business.
Marketing is motivating your potential customers to come to you for their needs.
Often they don't know they have this "need" until you introduce yourself to them, and point it out in a very subtle charming way, as we sales people do. Remember we create and maintain relationships on a daily basis, and pay attention to people and our surroundings. Situational awareness.

I remember basketball camp in Carisle PA, in the late 80's early 90's with Jeff Lebo, Billy Owens, and his father Coach Dave Lebo, at Dickinson College, I will never forget Jeff Leo said he would shoot, and make in a row 25-50 foul shots, before he would go home after practice, and also shoot before school in the morning. He strongly believed if HE wasn't practicing someones was, and ONE day they were going to meet and play "one on one", and they would beat him.

Hmmm.

If I'm not marketing my business, service, or product, then someone else is motivating or marketing my customer base, and one day they are going to NEED what I got, but go to the competition.

Thanks Coach lebo, for teaching me to "MOVE without the Ball."

make some noise at your business

jrw