NOISE
Make some NOISE at your facility with Grass Roots Marketing!

To really make “noise” and attract attention from your community, adopt these practices:

N is for Neighbors। Introduce yourself to your business neighbors। You might be missing out on sales opportunities by not introducing yourself to the owner of the nearby bakery. Who better to refer customers to you than the business next door? Perhaps they’ll have a storage need you can take care of in the future. You want to break into their circle of contacts, so you must become visible to them. Know your immediate surroundings. Walk into the offices next to you, introduce yourself, and ask if you can be of assistance.

O is for Outside. Remember that marketing is an action verb. The age-old strategy of hitting the streets and going door to door works!
Of course, you’ll hear “no” more often than “yes”, but that’s the way it works। The numbers work out eventually, and you never know whom you may meet। I is for Inside।Don’t forget to focus on the customers inside your facility. Who is a better resource for you than current customers who know and use your product? Your customer base is a true referral goldmine. Tap into it and set up a dynamic referral program. This, too, requires getting out of the office. Walk the property to get to know your customers, their needs, their businesses, and what is going on in your community.

Doing some reading on sales techniques will help you see what you are best at and weakest at।

You should be consciously varying your sales approach for different groups, such as single mothers, commercial customers, or soldiers. Regardless of which approach you use, ask for the sale. “Do you want to pay for that with a credit card or cash?” is a simple question to ask. “Would you like to rent it today?” and “Can we move you in right away?” also work. Create a sense of urgency. At the least, get a phone number and follow up the next day.E is for Educate. Continue to educate yourself about your competition, your industry, and your surroundings. Information is powerful. Educate your customers about self-storage, what your competitors offer, and why they should choose your facility.
JRW